Be business-like when doing a marketing assignment essay
Tuesday, January 12th, 2010Focusing on marketing and brand strategy could be good topics fro a marketing assignment essay
It is important for a student of Business Studies or Business Management to understand the importance of marketing and brand management if he has to make a mark as an efficient manager in an organization. Promotion of a product is just as important as manufacturing it. Your marketing assignment essay could certainly help you think of new perspectives in branding as well as branding strategy for various products.
The importance of promoting a product:
Years ago, when Ford came out with his very first car, he was one of the pioneers in the automotive industry. Competition was slow in coming and hence he was able to manage and cope with his competitors. Today, the scene is quite different. When one company releases a car into the market, there are at least twenty different cars in the same segment to compete with the first car. Brand names, market shares, prices and a lot more contribute to the success of any particular model. It is therefore important for a student of Business Studies in general and Marketing in particular to be concerned with Brand Management or Brand Strategy, as it is known today.
Points to include in an essay on Brand Management:
Since the example here refers to the importance of branding, the marketing assignment essay could include the following points:
1. The kind of advertising that is to be used and the amount of money that can be spent on the same.
2. The importance of creating a brand name which is indicative of the qualities of the particular product.
3. Analysis of products that are in the same range as the product that is being introduced. It is necessary to have this kind of comparative data, in order to ensure that the pricing is worked out after taking into account, all necessary factors.
4. The possible problems that could be encountered in the sale of these products.
5. Contingency planning of marketing strategy in an eventuality where the first strategy does not take off.
6. The costs involved in implementing this marketing strategy – all costs should be included here.
Importance of including Case Studies:
In order to put across a concept, it is imperative that a student includes the same in his essay writing. This should be an unspoken rule when you are working on an assignment that is related to Marketing or any other such Business concept. It is quite difficult to put across certain ideas and strategies without proper examples and case studies. You could either refer to the cases that have been recorded earlier, either in books or journals or you could browse the net for help. The latter is more useful because one is able to get updated information on various aspects of Marketing and branding strategy.
Since the marketing assignment essay is usually written at college or university level, it is possible for the student to understand these concepts and work out an essay outline before he begins his work. Plan before you begin; it is the best way to avoid wastage of time and effort.
